Working Papers
Marketing Department
2006
WP No: RBS-MKT-2006-01
Title:
Perceived Fairness: Conceptual Framework, Antecedents, and
Consequences
Authors:
Nikki Lee-Wingate and
Barbara Stern
2005
WP No: RBS-MKT-2005-01
Title:
Construct Definition
and Scale Development: Individual Differences in Media Empathy (IDME)
and Individual Differences in Media Sympathy (IDMS)
[Abstract]
Authors:
Barbara Stern and Jennifer Escalas
WP No: RBS-MKT-2005-02
Title:
The Emotion-Invoking
Impact of Advertising Narratives and the Mediating Role of Sympathy
and Empathy
[Abstract]
Authors:
Jennifer Escalas
and
Barbara Stern
WP No: RBS-MKT-2005-04
Title:
Narrative Structure:
Plot and Emotional Responses
[Abstract]
Authors:
Jennifer Escalas,
and Barbara Stern
WP No: RBS-MKT-2005-05
Title:
The Rhetoric of
Drama: Education-Entertainment and AIDS Prevention
[Abstract]
Author:
Barbara Stern
2004
WP No: RBS-MKT-2004-01
Title:
The Impact of DTC Advertising and Physician Promotions on Treatment
Incidence and Brand Choice Decisions
[Abstract]
Authors:
Ying Xie and
Lakshman
Krishnamurthi
WP No: RBS-MKT-2004-02
Title:
The Role of Marketing Activity and Contagion in Adoption: An
Individual
Level Analysis in the Pharmaceutical Industry
[Abstract]
Authors:
Puneet Manchanda, Ying Xie,
and Nara Youn
WP No: RBS-MKT-2004-0 7
Title:
Shopping Cart Abandonment at Retail Websites – A Multi-Stage Model of
Online
Shopping Behavior
Authors:
Shibo Li,
and Patrali Chatterjee
WP No: RBS-MKT-2004-12
Title:
Consumer Acceptance of Online
Auctions: An Application and Extension of the TAM
[Abstract]
Authors:
Thomas F. Stafford, Marla R. Stafford, Carol Bienstock,
Barbara Stern
WP No: RBS-MKT-2004-14
Title:
Modeling Consumption via Parasocial
Interactions with Television Soap Characters
[Abstract]
Authors:
Cristel Russell, and Barbara Stern
WP No: RBS-MKT-2004-15
Title:
Product Placements and Persuasion:
The Influence of Product-Character Associations in
Television Sitcoms
[Abstract]
Authors:
Cristel Russell, and Barbara Stern
WP No: RBS-MKT-2004-16
Title:
Televised Daytime Soap Operas:
Vulnerable Women Characters and Audiences
Authors:
Barbara Stern, Cristel Russell, and Dale
Russell
WP No: RBS-MKT-2004-19
Title:
Suspense: Definition, Location, and
Effects [Abstract]
Authors:
Barbara Stern
WP No: RBS-MKT-2004-20
Title:
Effects Of Communicating Emotions On
Consumer Perceptions
Of Fairness
[Abstract]
Authors:
Sooyeon Nikki Lee-Wingate, and Kim P.
Corfman
WP No: RBS-MKT-2004-21
Title:
A Little Something for Me and Maybe For You Too: Promotions That
Relieve Guilt
[Abstract]
Authors:
Sooyeon Nikki Lee-Wingate, Kim P. Corfman,
and Priya Raghubir
WP No: RBS-MKT-2004-22
Title:
Better Off Without Options: The Case Of Promotions That Are Not Worth
Pursuing
[Abstract]
Authors:
Sooyeon Nikki Lee-Wingate, and Tom Meyvis
WP No: RBS-MKT-2004-23
Title:
Pyrrhic Victories in Consumer Choice: How the Rejection of Inferior
Options Weakens the
Prevailing Option
[Abstract]
Authors:
Sooyeon Nikki Lee-Wingate, and Tom Meyvis
WP No: RBS-MKT-2004-24
Title:
What You Want Must be What I Want, If I like You: Constructing Others'
Preferences
[Abstract]
Authors:
Aimee Drolet, and
Sooyeon Nikki Lee-Wingate
WP No: RBS-MKT-2004-25
Title:
Algorithms for rotation and
interpretation of dimensions and for configuration matching
Authors:
J. Douglas Carroll
WP No: RBS-MKT-2004-26
Title:
Categorical conjoint
measurement
Authors:
J. Douglas Carroll
WP No: RBS-MKT-2004-27
Title:
Deriving market structure via
additive decomposition of market shares
Authors: Chaturvedi,
A.D., and J. Douglas Carroll
WP No: RBS-MKT-2004-28
Title:
Two-way CLUSCALE (Clustering
and multidimensional scal[e]ing): A hybrid model
incorporating
clustering and multidimensional scaling structure, emphasizing the
two-way
special case
Authors:
Chaturvedi, A.D., and
J. Douglas Carroll
WP No: RBS-MKT-2004-29
Title:
A Three-Way, Three-Mode Hybrid
Factor/Components Analysis Model
Authors:
Chaturvedi, A. D.,
J. Douglas Carroll,
and V. Cutwright
WP No: RBS-MKT-2004-30
Title:
HIDCLAN: A general approach to
hidden cluster and latent class analysis of multivariate
data
Authors:
Chaturvedi, A. D.,
J. Douglas Carroll,
and V. Cutwright
WP No: RBS-MKT-2004-31
Title:
PARAMAP
vs. ISOMAP: A comparison of two nonlinear mapping algorithms
Authors:
Akkucuk, U., and
J. Douglas Carroll
WP No: RBS-MKT-2004-32
Title:
Multidimensional modeling
with unidimensional approximations
Authors:
J. Douglas Carroll,
Williams, B. A., & Levine, M. V.
WP No: RBS-MKT-2004-33
Title:
Multidimensional scaling of
noxious stimuli and pain descriptors: A superior approach to
fitting Stevens’s power law
Authors:
Clark, W.C.,
J. Douglas Carroll,
& Janal, M.N.
WP No: RBS-MKT-2004-34
Title:
Evaluating the performance of
EXSCAL under different missing data scenarios
Authors:
Winsberg, S. Akkucuk, U.,
and J. Douglas Carroll
WP No: RBS-MKT-2004-35
Title:
Nonprofit Websites: Strategic Positioning or Impetus for Social
Entrepreneurship
[Abstract]
Authors:
Patrali Chatterjee,
and Howard Tuckman
WP No: RBS-MKT-2004-36
Title:
Referral E-mail Hyperlinks as Customer Acquisition Tools on the Web:
An Empirical
Analysis of "E-mail-this-page" Data [Abstract]
Authors:
Patrali Chatterjee,
Sandeep Krishnamurthy,
and Laura Mather
WP No: RBS-MKT-2004-37
Title:
Managing Customer Relationship Activities: How Multiple Communication
Tools Influence
Enrollment and Usage Decisions of Services [Abstract]
Authors:
Patrali Chatterjee,
and Suman Basuroy
WP No: RBS-MKT-2004-38
Title:
Managing Customer Information at Commercial Websites: Effect of
Identification
Procedures
[Abstract]
Authors:
Patrali Chatterjee
WP No: RBS-MKT-2004-43
Title:
The Structural Representation of Proximity Matrices With MATLAB
[Abstract]
Authors:
Lawrence Hubert, Phipps Arabie,
and Jacqueline Meulman
WP No: RBS-MKT-2004-44
Title:
The Role of Warehouse Club Membership Fee in
Retail Competition
[Full
Text]
Authors:
Kim, S., and S. Chan Choi
WP No: RBS-MKT-2004-45
Title:
National Brand/Private Label Competition
with ‘Good Deal Effects’: Incentives for
Investment in Brand Asymmetry
[Full
Text]
Authors:
S. Chan Choi,
and A. T. Coughlan
WP No: RBS-MKT-2004-46
Title:
Quantity Discount for Channel Coordination:
Channel and Transaction Efficiencies
[Full
Text]
Authors:
S. Chan Choi
WP No: RBS-MKT-2004-47
Title:
Coordinating a Three-Partners Supply Chain
via Quantity Discount
[Full
Text]
Authors:
S. Chan Choi, L. Lei, and Wang, CX Fan
WP No: RBS-MKT-2004-48
Title:
Channel Coordination with Price-Quality
Sensitive Demand and Concave Transportation
Cost
[Full
Text]
Authors:
S. Chan Choi, L. Lei, and Wang, CX Fan
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