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Working Papers
Marketing Department

 

2006

 

WP No: RBS-MKT-2006-01

Title:      Perceived Fairness: Conceptual Framework, Antecedents, and Consequences

Authors: Nikki Lee-Wingate and Barbara Stern

 

2005

 

WP No: RBS-MKT-2005-01

Title:      Construct Definition and Scale Development: Individual Differences in Media Empathy (IDME) and Individual Differences in Media Sympathy (IDMS) [Abstract]

Authors: Barbara Stern and Jennifer Escalas

 

WP No: RBS-MKT-2005-02

Title:      The Emotion-Invoking Impact of Advertising Narratives and the Mediating Role of Sympathy and Empathy [Abstract]

Authors: Jennifer Escalas and Barbara Stern

 

WP No: RBS-MKT-2005-04

Title:    Narrative Structure: Plot and Emotional Responses

 [Abstract]

Authors: Jennifer Escalas, and Barbara Stern

 

WP No: RBS-MKT-2005-05

Title:     The Rhetoric of Drama: Education-Entertainment and AIDS Prevention [Abstract]

Author: Barbara Stern

 

 

 

2004


WP No: RBS-MKT-2004-01

Title:      The Impact of DTC Advertising and Physician Promotions on Treatment

               Incidence and Brand Choice Decisions [Abstract]

Authors: Ying Xie and Lakshman Krishnamurthi

 

WP No: RBS-MKT-2004-02

Title:      The Role of Marketing Activity and Contagion in Adoption: An Individual

               Level Analysis in the Pharmaceutical Industry [Abstract]

Authors: Puneet Manchanda, Ying Xie, and Nara Youn

 

WP No:  RBS-MKT-2004-07

Title:       Shopping Cart Abandonment at Retail Websites – A Multi-Stage Model of Online

               Shopping Behavior

Authors: Shibo Li, and Patrali Chatterjee

 

WP No:  RBS-MKT-2004-12

Title:       Consumer Acceptance of Online Auctions: An Application and Extension of the TAM

                     [Abstract]

Authors: Thomas F. Stafford, Marla R. Stafford, Carol Bienstock, Barbara Stern

 

 

WP No:  RBS-MKT-2004-14

Title:       Modeling Consumption via Parasocial Interactions with Television Soap Characters  

               [Abstract]

Authors: Cristel Russell, and Barbara Stern

 

WP No:  RBS-MKT-2004-15

Title:       Product Placements and Persuasion: The Influence of Product-Character Associations in

               Television Sitcoms [Abstract]

Authors: Cristel Russell, and Barbara Stern

 

WP No:  RBS-MKT-2004-16

Title:       Televised Daytime Soap Operas: Vulnerable Women Characters and Audiences

Authors: Barbara Stern, Cristel Russell, and Dale Russell

 

WP No:  RBS-MKT-2004-19

Title:       Suspense: Definition, Location, and Effects [Abstract]

Authors: Barbara Stern

 

WP No:  RBS-MKT-2004-20

Title:       Effects Of Communicating Emotions On Consumer Perceptions Of Fairness [Abstract]

Authors: Sooyeon Nikki Lee-Wingate, and Kim P. Corfman
 

WP No:  RBS-MKT-2004-21

Title:       A Little Something for Me and Maybe For You Too: Promotions That Relieve Guilt

               [Abstract]

Authors: Sooyeon Nikki Lee-Wingate, Kim P. Corfman, and Priya Raghubir

 

WP No:  RBS-MKT-2004-22

Title:       Better Off Without Options: The Case Of Promotions That Are Not Worth Pursuing 

               [Abstract]

Authors: Sooyeon Nikki Lee-Wingate, and Tom Meyvis

 

WP No:  RBS-MKT-2004-23

Title:       Pyrrhic Victories in Consumer Choice: How the Rejection of Inferior Options Weakens the

               Prevailing Option [Abstract]

Authors: Sooyeon Nikki Lee-Wingate, and Tom Meyvis

 

WP No:  RBS-MKT-2004-24

Title:       What You Want Must be What I Want, If I like You: Constructing Others' Preferences  

               [Abstract]

Authors: Aimee Drolet, and Sooyeon Nikki Lee-Wingate

 

WP No:  RBS-MKT-2004-25

Title:       Algorithms for rotation and interpretation of dimensions and for configuration matching  

Authors: J. Douglas Carroll

 

WP No:  RBS-MKT-2004-26

Title:       Categorical conjoint measurement  

Authors: J. Douglas Carroll

 

WP No:  RBS-MKT-2004-27

Title:       Deriving market structure via additive decomposition of market shares

Authors: Chaturvedi, A.D., and J. Douglas Carroll

 

WP No:  RBS-MKT-2004-28

Title:       Two-way CLUSCALE (Clustering and multidimensional scal[e]ing):  A hybrid model

                     incorporating clustering and multidimensional scaling structure, emphasizing the two-way

                special case

Authors: Chaturvedi, A.D., and J. Douglas Carroll

 

WP No:  RBS-MKT-2004-29

Title:       A Three-Way, Three-Mode Hybrid Factor/Components Analysis Model

Authors: Chaturvedi, A. D., J. Douglas Carroll, and V. Cutwright

 

WP No:  RBS-MKT-2004-30

Title:       HIDCLAN: A general approach to hidden cluster and latent class analysis of multivariate

               data 

Authors: Chaturvedi, A. D., J. Douglas Carroll, and V. Cutwright

 

WP No:  RBS-MKT-2004-31

Title:        PARAMAP vs. ISOMAP: A comparison of two nonlinear mapping algorithms

Authors: Akkucuk, U., and J. Douglas Carroll

 

WP No:  RBS-MKT-2004-32

Title:        Multidimensional modeling with unidimensional approximations

Authors: J. Douglas Carroll, Williams, B. A., & Levine, M. V.

 

WP No:  RBS-MKT-2004-33

Title:        Multidimensional scaling of noxious stimuli and pain descriptors:  A superior approach to

                 fitting Stevens’s power law

Authors: Clark, W.C., J. Douglas Carroll, & Janal, M.N.

 

WP No:  RBS-MKT-2004-34

Title:        Evaluating the performance of EXSCAL under different missing data scenarios

Authors:  Winsberg, S. Akkucuk, U., and J. Douglas Carroll

 

WP No:  RBS-MKT-2004-35

Title:       Nonprofit Websites: Strategic Positioning or Impetus for Social Entrepreneurship  

               [Abstract]

Authors: Patrali Chatterjee, and Howard Tuckman

 

WP No:  RBS-MKT-2004-36

Title:       Referral E-mail Hyperlinks as Customer Acquisition Tools on the Web: An Empirical

               Analysis of "E-mail-this-page" Data [Abstract]

Authors: Patrali Chatterjee, Sandeep Krishnamurthy, and Laura Mather

 

WP No:  RBS-MKT-2004-37

Title:       Managing Customer Relationship Activities: How Multiple Communication Tools Influence

                    Enrollment and Usage Decisions of Services [Abstract]

Authors: Patrali Chatterjee, and Suman Basuroy

 

WP No:  RBS-MKT-2004-38

Title:       Managing Customer Information at Commercial Websites: Effect of Identification

               Procedures [Abstract]

Authors: Patrali Chatterjee

 

WP No:  RBS-MKT-2004-43

Title:       The Structural Representation of Proximity Matrices With MATLAB [Abstract]

Authors: Lawrence Hubert, Phipps Arabie, and Jacqueline Meulman

 

WP No:  RBS-MKT-2004-44

Title:       The Role of Warehouse Club Membership Fee in Retail Competition [Full Text]

Authors: Kim, S., and S. Chan Choi

 

WP No:  RBS-MKT-2004-45

Title:       National Brand/Private Label Competition with ‘Good Deal Effects’: Incentives for

                    Investment in Brand Asymmetry [Full Text]

Authors: S. Chan Choi, and A. T. Coughlan

 

WP No:  RBS-MKT-2004-46

Title:       Quantity Discount for Channel Coordination: Channel and Transaction Efficiencies

               [Full Text]

Authors: S. Chan Choi

 

WP No:  RBS-MKT-2004-47

Title:       Coordinating a Three-Partners Supply Chain via Quantity Discount [Full Text]

Authors: S. Chan Choi, L. Lei, and Wang, CX Fan

 

WP No:  RBS-MKT-2004-48

Title:       Channel Coordination with Price-Quality Sensitive Demand and Concave Transportation

               Cost [Full Text]

Authors: S. Chan Choi, L. Lei, and Wang, CX Fan